Yesterday Apple updated their iTunes software to version 7.6.1 which includes a few bug fixes and improves compatibility with the Apple TV Take 2.
Along with the this update, Apple is doing something else to help drive adoption of movie rentals: weekly $0.99 rental specials.
Each Thursday a new movie will be featured as a $0.99 rental and will be available at that price until Monday. The featured movies will have the same restrictions/options as full-priced rentals–once you download it you have 30-days to start watching it, and once you start watching it you have 24-hours to finish it.
The first $0.99 rental is The Hours.
[Via Ars Technica]
Filed under: entertainment, tech | Tagged: apple, movie, rent, rental, tech, tv, upgrade, video
