Best Buy offers $50 gift card, trade-in program to HD DVD owners

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Today Best Buy announced that anyone who had purchased an HD DVD player from them before February 23, 2008, can request a complimentary $50 gift card for each player purchased.

You get to keep your player, they just want to help ease the pain after the format wars came to a sudden end.

Qualifying models include:

  • Toshiba HD-A1, HD-A2, HD-A20, HD-A3, HD-A30, and HD-A35
  • Microsoft Xbox 360 HD DVD add-on drive model 9Z5-00013

Brian J. Dunn, president and chief operating officer for Best Buy said, “the DVD format war has divided our customers in a way we haven’t seen since Betamax took on VHS more than 20 years ago. At Best Buy, we understood and shared our customers’ frustrations as they were being asked to choose one format or the other. Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs.”

If you don’t want to keep your HD DVD player, beginning on March 21st Best Buy will accept it as a trade-in for a Best Buy gift card at their Trade-in Center here.

For more information check out their HD DVD Action Center here.

[Via Engadget]

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